Craft Compelling Pitches

Learn how to create a pitch that grabs buyer attention and gets your products on retail shelves.

Optimize Pricing Strategies

Discover the secrets to pricing your products for profit and maximum shelf appeal.

Master Retail Relationships

Navigate distribution channels, promotions, and build strong relationships with retailers.

About Retail Launch Lab

Designed for emerging CPG brands, Retail Launch Lab is your ultimate guide to succeeding in the retail space. Overcome the overwhelm with insider strategies, tools, and expert knowledge. Get ready to start real retail conversations and win in the market! Enroll now and transform your brand's retail journey.

Meet Kate LaBrosse, Your CPG Expert

Kate LaBrosse is a nationally recognized CPG expert and retail strategist with 20+ years of industry experience. As a former buyer and broker turned brand mentor, she brings a unique behind-the-shelf perspective to help founders succeed in real-world retail. Her insights are practical, powerful, and proven to get results.

Course Curriculum

10 Chapters · 25 Lessons

  1. 1

    Welcome to Retail Launch Lab

    1. (Included in full purchase)

      Meet Your Instructor, Kate LaBrosse

  2. 2

    Lesson 1: Building A Pricing Model

    1. (Included in full purchase)

      Building a Pricing Model

    2. (Included in full purchase)

      RLL: Building a Pricing Model (deck)

  3. 3

    Lesson 2: Pricing Model (continued)

    1. (Included in full purchase)

      Tools & Takeaways from Pricing Review

    2. (Included in full purchase)

      Templates: Tools for Building Your Pricing Model

  4. 4

    Lesson 3: Retail Overview (Do’s, Don’ts & Basic Terminology)

    1. (Included in full purchase)

      Retail Fundamentals

    2. (Included in full purchase)

      RLL: Retail Dos Donts and Common Terms (deck)

  5. 5

    Lesson 4: Building A Retail Toolkit

    1. (Included in full purchase)

      Toolkit Overview & Essentials

    2. (Included in full purchase)

      Building a Retail Toolkit

    3. (Included in full purchase)

      Templates: Foundational Tools of Your Retail Toolkit

  6. 6

    Lesson 5: Retail Toolkit - Sell Sheets

    1. (Included in full purchase)

      Crafting an Effective Sell Sheet

    2. (Included in full purchase)

      Template: Sell Sheet

    3. (Included in full purchase)

      Example Sell Sheet - Aider

    4. (Included in full purchase)

      Example Sell Sheet - Huxley

    5. (Included in full purchase)

      Example Sell Sheet - Lucky Lola's

  7. 7

    Lesson 6: Promotions Playbook: Structures & Strategies

    1. (Included in full purchase)

      Promotions

    2. (Included in full purchase)

      RLL: Promotions (deck)

  8. 8

    Lesson 7: Retailer Presentation

    1. (Included in full purchase)

      Retailer Presentations

    2. (Included in full purchase)

      RLL: Retailer Presentation (deck)

  9. 9

    Lesson 8: Buyer Communication

    1. (Included in full purchase)

      Buyer Communication

    2. (Included in full purchase)

      RLL: Buyer Communication (deck)

    3. (Included in full purchase)

      RLL: Buyer Email Template (pdf)

  10. 10

    Lesson 9: On Shelf Success

    1. (Included in full purchase)

      On Shelf Success

    2. (Included in full purchase)

      RLL: Shelf Success (deck)

    3. (Included in full purchase)

      RLL: Shelf Success Checklist (pdf)

Start Retail Launch Lab Today!

Transform your brand's retail journey with Retail Launch Lab. Enroll now to gain confidence, clarity, and insider strategies for success!

Take the Course